“Hell’s Hottest Place is Reserved for Whom?”

Without any Jeopardy music in the background, how would you answer the above question? Rev. Martin Luther King, Jr. gave this thought-provoking response during his ministry.

“The hottest place in hell is reserved for those who remain neutral in times of great moral conflict.”

Pastor Martin used the literary device, hyperbole, (from the Greek word meaning “over-casting”) to emphasize a point for a grander effect. In other words, he wanted to jolt people and awaken them to action.

The reason we initiated the 30 day Bullseye Challenge was to provide pastors, youth leaders, educators and parents with a resource to equip them and those they influence become informed influencers in today’s turbulent times. People who invest 15 minutes for 30 days viewing immediately accessible, free videos with an easy-to-read book will learn a scriptural worldview on the 30 hot button issues of today.


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